Dale has a background in professional services and customer success leadership in start-up, early-stage and large enterprise software businesses. His experience spans two decades in service to customers that include Unilever, Ikea, Nestle, HSBC, and many, many others. He is also the author of Decision Sourcing (Gower, 2013) World of Workcraft: Engagement and Motivation in the Digital Workplace(Ashgate, 2015) and has contributed chapters to Leading the Project Revolution (Routledge, 2019) and the Customer Success Pioneer (Practical Inspiration, 2019)